Founded by Dr. H.R. Penton, Innovation Insights, LLC combines his 25+ years of international innovation management experience in business, commercial and product development in the United States, Europe and Asia with the latest academic insights on innovation.

By merging the academic concepts of Kim and Mauborgne "Blue Ocean Strategy and Value Innovation" with the real-world techniques of Creating Customer-Centered Organizations (C³O), Innovation Insights has developed a unique methodology to guide companies out of their competitive red oceans of products, markets and business into the more profitable and protected blue oceans of Wide-Moat-Uncontested-Market-Space^TM.

These techniques have proven effective in identifying new opportunities for organizations to re-invent themselves with their existing products and services as well as identifying totally new businesses, markets, products and services for your company or organization to move into.

Innovation Insights will also work with your company to streamline your program and project management capabilities. The project management techniques of the 20th century, such as stage-gate and six-sigma, are quite effective for incremental innovation, but fall short when a company needs to leap-frog the competition and move into Wide-Moat-Uncontested-Market-Space^TM.

Innovation Insights will assist your company implement an effective program and project management process that will enhance your step-out innovation capability and streamline your organization's move into its blue ocean uncontested market space.

Innovation Insights will work closely with your company or organization to understand the competitive environment in which you currently operate (your red ocean environment), stream line your project management processes and then assist your company identify and occupy uncontested market space (a clear, blue ocean environment) for your business, products and services that allows you to leap ahead of your competition.