Identifying Your Blue Ocean ® Opportunities
Innovation Insights will work closely with your company or
organization to understand the competitive environment in which you
currently operate (your red ocean environment), stream line your
project management processes and then assist your company identify
and occupy uncontested market space (a clear, blue ocean
environment) for your business, products and services that allows
you to leap ahead of your competition.
A typical consulting engagement will begin with Dr. Penton or
one of the Innovation Insights Associates spending a day to several
days in your company or organization to fully understand your
current issues, competitive position, strengths and weaknesses.
Using this "As-Is" position of your company or organization,
Innovation Insights, LLC will then work closely with your company
or organization to identify Wide-Moat-Uncontested-Market-Space™
(WMUMS™) for your business, and assist you in occupying and
protecting this unique-to-your-company market and business
Depending on the issues and competitive environment of your
company, an Innovation Insights consulting engagement may last from
several days to several weeks. And as part of Innovation Insights
consulting services, we will train your staff in the techniques and
use of WMUMS™ methodologies.
Innovation Insights, LLC is independent of and not affiliated in any way with the Blue
Ocean Institute, Fontainebleau, France or the Product Development Institute, Inc.
Blue Ocean Strategy® and Blue Ocean® are registered trademarks of the Blue Ocean Institute, Fontainebleau, France
Stage-Gate® is a registered trademark of Product Development Institute, Inc.
Wide Moat Uncontested Market Space® is a registered trade mark of Innovation Insights, LLC.
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