Identifying Your Blue Ocean ® Opportunities
In our last Blog, we discussed innovation killers. This
moth, let's present seven themes of a successful innovative
Judge how your organization stacks-up to these seven traits of
an innovative organization. For each of the statements (and
the 4 sub-statements of number 6, determine how closely that
describes your organization. Give each statement a score of
-2, -1, 0, +1 or +2, depending on how closely your organization
matches the statement (+2) to the statement is far from describing
your organization. For any of the statements that have a 0 to
-2 score, start looking for how you can move the score to the
positive side. This is not an easy task as muchis dependent
on organization culture, but others have done it (e.g., IBM and
P&G); your organization can also.
H. R. (Pent) Penton
Innovation Insights, LLC is independent of and not affiliated in any way with the Blue
Ocean Institute, Fontainebleau, France or the Product Development Institute, Inc.
Blue Ocean Strategy® and Blue Ocean® are registered trademarks of the Blue Ocean Institute, Fontainebleau, France
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