Innovation Insights, LLC was founded in 2005 by Dr. H.R. Penton (Pent), and today is providing consulting services, workshops and seminars on business strategy and innovation to Fortune 500 companies as well as small and medium-sized companies and organizations worldwide. Pent has a B.S. degree from Florida State University and a Ph.D. from the Georgia Institute of Technology. He has held various management positions in research, technology, marketing, commercial and business development and strategic planning with AKZO, Ethyl Corporation, Albemarle Corporation, Amoco and BP.

Pent has extensive experience in innovation management, and growing businesses through organic growth as well as through mergers and acquisitions. He has created and led organizations in developing new products, services and businesses in Europe, Asia and the United States, and has extensive experience in product, service and business innovation, reengineering organizations, successfully blending cultures in mergers and acquisitions and divesting non-core assets

With Associates and Strategic Partnering organizations located globally, Innovation Insights can quickly resond to your consulting, workshop and seminar requirements.

Pent also

• Is on the Louisiana State University E. J. Ourso College of Business Executive Education Advisory Board, and on the LSU Executive Education faculty teaching courses on innovation and strategy.
• Served on the Board of Directors of Plaskon, LLC, an electronics specialty materials company.
• Served on the Board of Directors of the Industrial Research Institute (IRI).
• Served on the Board of Trustees of the Institute of Textile Technology.
• Is past Chair of the Industrial Research Institute Emeriti.
• Is an active member of the Product Development and Management Association (PDMA), the Intellectual Property Owners Association (IPO), and SCORE® (Counselors to America's Small Businesses).
• Is a former member of the European Industrial Research Managers Association (EIRMA).

Innovation Insights is headquartered in Baton Rouge, Louisiana with a satellite office in Roswell, Georgia, a suburb of Atlanta, and provides consulting services, workshops and seminars to companies, non-profits and universities throughout the United States, Europe and Asia on product, business, market development and innovation and identifying Wide-Moat-Uncontested-Market-Space™ for your organization's products and services.

Innovation Insights will work closely with your company or organization to understand the competitive environment in which you currently operate (your red ocean environment), stream line your project management processes and then assist your company identify and occupy uncontested market space (a clear, blue ocean environment) for your business, products and services that allows you to leap ahead of your competition.

Workshops

Innovation Insights has developed 1, 2 and 3-day Workshops covering Blue Ocean Strategy1 and Creating Customer-Centered Organizations (C3O) concepts and methodologies to help your company or organization identify its Wide-Moat-Uncontested-Market-Space™. These workshops can be customized to your company's specific interests and issues, or can be presented in a generic format.

Seminars

Innovation Insights will come to your company or organization and present 60 to 90 minute seminars on innovation management and project management.

Step 1: KAI Assessment

A typical Innovation Insights consulting engagement starts with a KAI assessment of a company's or organization's strategy team. A KAI (Kirton Adaption-Innovation) assessment provides information regarding how the team members and the collective team solves problems. Ideally, a strategy team will have a diversity of KAI index scores. As with other Industrial/Organizational assessment instruments, there is not a right or wrong KAI index score. An individual's index shows if he or she is an Adaptive problem solver (strives to make things better) or an Innovative problem solver (strives to make things different). Both KAI types are needed in an effective organization. Innovation Insights has found that KAI is a better instrument than either Myers-Briggs or DISC in determining team effectiveness in defining and implementing a company's or organization's strategy.

Step 2: Blue Ocean Strategy Workshop

Innovation Insights provides 1, 2 and 3-day workshops for its clients to learn the tools and methodologies that "Make Blue Ocean Strategy Work". These tools have been developed and refined by Innovation Insights and other members of the Value Innovation Consultancy Consortium over the past ten years and have proven effective in assisting a variety of companies and organizations (from Fortune 500 companies to start-ups) develop and implement their Blue Ocean Strategy. These workshops provide practical tools for a company to understand how KAI impacts strategy development, its Value Chain, identify the Most Important Customer (MIC) in the Value Chain, identify latent needs of the MIC, identify and rank-order the latent need elements, create Value Curves showing the organization's "As-Is" value it is providing the MIC for each element, identify the "To-Be" value it wishes to target for each element, and begin the steps to implement the strategy to reach its "To-Be" Blue Ocean opportunities.

Step 3: Follow Innovation Insights 10 Step Blue Ocean Strategy/Value Innovation Process

Innovation Insights will work with a company or organization throughout the 10-step process to "Make Blue Ocean Strategy Work". A client company has several options: Innovation Insights can take the lead in all 10 steps, or play more of a supporting role with the client taking the lead in all or selected steps. Once the "As-Is" and "To-Be" value and strategic directions have been defined, Innovation Insights can continue to play a role in the company's or organization's implementation phase (Step 10) of their Blue Ocean Strategy if the client desires.

The Richmond Group, LLC
1.225.226.8820
www.therichmondgrp.com

Value Innovations, Inc.
1.303.688.4143
www.valueinnovations.com

LSU College of Business Executive Education
1.225.578.1190
www.executive.lsu.edu

Juengling and Associates, LLC
1.225.757.1559
www.TheE2Coach.com

Instratio, LLC
1.540.629.3454

Chapas, Chinai & Associates
1.410.920.3369

AIHA - www.aiha.org

AS & E - www.as-e.com

Asten Johnson - www.astenjohnson.com

American University of Sharjah - www.aus.edu

BASF - www.basf.com

BIZZUKA - www.bizzuka.com

Blue Cross Blue Shield of Louisiana - www.bcbsla.com

CF Industries - www.cfindustries.com

CLECO - www.cleco.com

Crest Industries - www.crestoperations.com

D. Honore Construction, INC. - www.dhonore.com

Entergy - www.entergy.com

Evonik Industries - corporate.evonik.com

Fugro - www.fugro.com

Gore - www.gore.com

Industrial Research Institute - www.iriweb.org

ITW - www.itw.com

Jenzabar - www.jenzabar.net

LANO - www.lano.org

La. Economic Development - www.louisianaeconomicdevelopment.com

LSU - E.J. Ourso College of Business - www.bus.lsu.edu

MMR Group - www.mmrgrp.com

Olin - www.olin.com

Pfizer - www.pfizer.com

PPG Industries, Inc. - www.ppg.com

Roy O. Martin - www.royomartin.com

Rubicon LLC

SASOL - www.sasol.com

SUNOCO - www.sunocoinc.com

TraceSecurity - www.tracesecurity.com

The Linde Group - www.linde.com

University of Louisiana System - www.ulsystem.net

Westlake Chemical - www.westlake.com

To contact Innovation Insights, please fill out the form.

Roswell, Georgia
Phone: 770.364.2006
Fax: 770.650.5931
info@innovationinsights.net

LSU E.J. College of Business Executive Education
Phone: 225.578.1190
Fax: 225.578.6606
exed@lsu.edu

The concept of having a wide moat of protection around a business was first coined by Warren Buffet, the financial guru and CEO of Berkshire Hathaway.  In looking for companies to acquire and bring under the Berkshire Hathaway umbrella, Mr. Buffett uses an analogy from the Middle Ages of a castle encircled by a moat of water.  The wider the moat, the greater the difficulty for a marauding army to defeat and occupy the castle.  For a company or business, the wider its moat (through a unique business model, intellectual property, cost position, position in its market, etc) the greater is its protection from the competition.  In a sense, Mr. Buffett and Berkshire Hathaway acquire companies with Blue Ocean^® characteristics.

Academic studies of companies having Blue Ocean^® characteristics show that their moat, in terms of years of operating in uncontested market space, is indeed wide.  On average, it takes 15 years, roughly a generation, before their blue-ocean approach yields to competition. ¹

1. Andrew Burke, André van Stel and Roy Thurik, "Blue Ocean vs. Five Forces", Harvard Business Review, May 2010.

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Roswell, Georgia
Phone: 770.364.2006
Fax: 770.650.5931

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Fax: 225.578.6606

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January 5, 2012:  H. R. (Pent) Penton, Ph.D. Founder and President of Innovation Insights, LLC reports today that the American Industrial Hygene Association (AIHA) has retained Innovation Insights to conduct a Blue Ocean/Value Innovation assessment of the association with 10,000 members.  Innovation Insights was selected following an article in the September/October, 2011 issue of Associations Now describing how Value Innovations, Inc and Innovation Insights, LLC assisted the Industrial Research Institute to identify and implement new programs and services to add value for its members.  Innovation Insights will use proven techniques to identify AIHA's Value Chains and identify latent needs of its members in its various Value Chains, and use the information gathered to identify new products and services for AIHA to implement.  

Dr. H. R. (Pent) Penton, Founder and President of Innovation Insights, will again facilitate a three day Strategy and Innovation workshop at ESADE Business School in Barcelona, Spain June 4-6, 2012.  Along with Pent, Professor Lyle Yorks, Columbia University; Professor Aliki Nicolades, University of Georgia; and Professor Juan Rovira, ESADE Business School will also faciliate the workshop.

Dr. H. R. (Pent) Penton, President of Innovation Insights, invited to teach a class on Strategy and Innovation in the Louisiana State University EMBA Program on January 10, 2012.  The class will focus on practical Value Innovation tools for an entrepreneurial organization to create Blue Ocean opportunities for its products and services.

Dr. H. R. (Pent) Penton, Founder and President of Innovation Insights, will teach a one day Strategy and Innovation class at Louisiana State University's College of Business Executive Development Program on February 2, 2012.

Dr. H. R. (Pent) Penton, Founder and President of Innovation Insights, named to the Industrial Research Institute Research on Research Leadership Team for 2011 and 2012.

Dr. H. R. (Pent) Penton, CEO and Founder of Innovation Insights, announces that Innovation Insights has been selected by Louisiana State University College of Business Executive Education Division to facilitate a innovation and strategy custom workshop for Entergy, June 6-10, 2011

Dr. H. R. (Pent) Penton, CEO and Founder of Innovation Insights, Dr. Lyle Yorks, Columbia University, and Dr. Aliki Nicolaides, University of Georgia, to teach a three day Executive Education course on "Developing Mindsets for Strategic Learning and Innovation" at ESADE Business School, Barcelona, Spain, May 16-18, 2011

Dr, H. R. (Pent) Penton, Founder and CEO of Innovatino Insights, to facilitate a half day "Understanding Customer Needs" Workshop at LSU College of Business on April 14, 2011.

Dr. H. R. (Pent) Penton, Founder and CEO of Innovation Insights, to teach a graduate class at Columbia University on strategy and innovation April 7, 2011