Value Curves, allow organizations in one graphic to visualize gaps in their offerings to meet customer latent needs or to prepare for a future business environment:
What a Value Curve Is
It’s divided into two halves:
On the left side of the curve are the elements of performance that define the product or service. In aggregate these define the total product or service offering.
On the right side are the values to the Most Important Customer for each element
The key to successful use of Value Curves is to fully understand your company’s supply-side and demand-side Value Chains, and who is the Most Important Customer in your Value Chain. Innovation Insights uses proven techniques to identify your Most important Customer and their latent, unmet needs.